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ICE SPICE x FORTNITE

With a record breaking 14.3+ million live viewers, Ice Spice becomes the first playable female rapper invited to fully integrate into the world’s biggest video game.

 

Ice Spice launched the new season with a big bang global event that took over all screens in Times Square and surprised 10,000+ people with a surprise concert by Ice and Snoop Dogg. 

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More Than a Skin


This wasn’t just about entering the game — it was about being centerstage for a powerful season in virtual worlds and reaching a huge new audience, especially young people.

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