Beginning his career under the mentorship of Steve Jobs, Lee Clow, and James Vincent at TBWA\Chiat\Day, Nick Pacelli helped launch Apple's iconic first-generation iPod campaign, developing the strategic and creative foundation that would define his career. He went on to shape global campaigns for brands including Apple, Samsung, Sprite, HP, McDonald's, and Cadillac becoming one of the industry's leading architects of partnerships between brands and music.

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Today, Nick is the Founder and CEO of Kindly Agency, representing and building commercial and strategic partnerships for many of the world's most influential artists, including The Weeknd, Doja Cat, SZA, Ice Spice, Doechii, Future, Metro Boomin, Bebe Rexha, and others.

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Throughout his career, Nick has architected some of the industry's most culturally impactful brand partnerships, including Doja Cat x Taco Bell, Pepsi, Airbnb and MAC Cosmetics; Post Malone x Bud Light; Ariana Grande x Final Fantasy; The Weeknd x Dolby and Universal Studios' Halloween Horror Nights; Ice Spice x Mercedes-Benz, Wendy's, Kate Spade and Revlon, where she will soon launch her global fragrance franchise. He also helped pioneer Fortnite's evolution into celebrity culture through landmark collaborations with The Weeknd, Doja Cat and Ice Spice as Fortnite Icons.

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Widely recognized as a "cultural multilinguist," Nick is known for his unique ability to bridge artists, brands, entertainment, technology and culture - creating partnerships that become defining moments in both marketing and popular culture.