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Kindly Agency
About Nick Pacelli
Beginning his career under the leadership of Steve Jobs, Lee Clow and James Vincent at TBWA/Chiat/Day in launching the campaign for the first iPod, Nick Pacelli honed his strategic and creative thinking working on major advertising campaigns for Apple, Samsung, Sprite, HP, McDonald's and Cadillac. Nick cemented his status soon after as the ultimate thinker and business leader connecting brands to music during tenures at Goodby, Silverstein & Partners, Translation, Republic Records, Live Nation/SALXCO.
Nick has architected campaigns that have set the blueprint for the industry, with highlights such as: Doja Cat for Taco Bell and Super Bowl LVI, Doja Cat for Pepsi, Post Malone for Bud Light, Ariana Grande for Final Fantasy, the launch of Jay Z’s Made in America Music Festival, The Weeknd for Dolby, The Weeknd for Universal Studios’ Halloween Horror Nights and the launch of Bebe Rexha’s signature champagne brand, Provocativo. Nick is a ‘cultural multilinguist,’ fluent in artists, brands, culture and ideas.
Please contact: christina@kindlyagency.co
ICE SPICE X FORTNITE
With a record breaking 14.3+ million live viewers, Ice Spice becomes the first playable female rapper invited to fully integrate into the world’s biggest video game. Ice Spice launched the new season with a big bang global event that took over all screens in Times Square and surprised 10,000+ people with a surprise concert by Ice and Snoop Dogg.
More Than a Skin
This wasn’t just about entering the game—it was about shifting who gets to be center stage in virtual worlds.
Ice Spice became a symbol of next-gen inclusion, representation, and power fantasy.
Built for Virality
Kindly crafted a campaign that lived across platforms: billboards, Twitch streams, YouTube trailers, and a surprise IRL performance that took over Midtown NYC with Ice and Snoop on stage. A digital drop turned cultural moment.
