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© 2026 KINDLY AGENCY

A LICENSED CALIFORNIA TALENT AGENCY

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Beginning his career under the leadership of Steve Jobs, Lee Clow and James Vincent at TBWA/Chiat/Day in launching the campaign for the first iPod, Nick Pacelli honed his strategic and creative thinking working on major advertising campaigns for Apple, Samsung, Sprite, HP, McDonald's and Cadillac. Nick cemented his status soon after as the ultimate thinker and business leader connecting brands to music during tenures at Goodby, Silverstein & Partners, Translation, Republic Records, Live Nation/SALXCO.

Nick has architected campaigns that have set the blueprint for the industry, with highlights such as: Doja Cat for Taco Bell and Super Bowl LVI, Doja Cat for Pepsi, Post Malone for Bud Light, Ariana Grande for Final Fantasy, the launch of Jay Z’s Made in America Music Festival, The Weeknd for Dolby, The Weeknd for Universal Studios’ Halloween Horror Nights and the launch of Bebe Rexha’s signature champagne brand, Provocativo. Nick is a ‘cultural multilinguist,’ fluent in artists, brands, culture and ideas.

He now serves as head of brand marketing at SALXCO for artists like The Weeknd, Doja Cat, Swedish House Mafia, P. Diddy, Metro Boomin, French Montana and Bebe Rexha. Nick is also CEO and co-founder of Kindly Agency, the brand agency representing mega talent Ice Spice.

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