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ICE SPICE x KATE SPADE
Ice Spice was named Global Brand Ambassador of Kate Spade as they embarked on a rebrand to reach a younger audience.
The global campaign “To the Ones who Carry Us” is a bold campaign celebrating those who friend fiercely, and embraces a fresh aesthetic to connect with younger audiences. Beautiful campaign imagery appeared on billboards across major global cities, in airports and more than 300+ stores worldwide.
Style That Speaks a Language
Ice Spice brought her elegant confidence to the bold Kate Spade rebrand, redefining what aspiration looks like to a younger, Internet-age audience. Playful prints, mini bags and relatable personality took centerstage.
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