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DOJA CAT x MARC JACOBS
On Met Gala Monday, Kindly worked together with Doja Cat and Marc Jacobs to launch the brand’s SS25 ‘Staycation’ campaign timed with Doja and Marc walking the Met red carpet together. The campaign starring Doja served as the first moment in the rollout of her upcoming fifth studio album featuring an exclusive preview of her new song, “Jealous Type.”
Fans were treated to snippets of Doja’s new music accompanied with beautiful imagery of Marc Jacobs’ new collection starring her.
The Rollout Begins
This campaign wasn’t only about fashion. It doubled as the official soft-launch of Doja’s upcoming fifth album.
With exclusive audio teasers woven into the visuals, it set a precedent for multi-channel fashion and music crossovers.
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