top of page
.png)
ICE SPICE x MERCEDES-BENZ
Mercedes-Benz selected Ice Spice, a singular voice for Gen Z, as the global face for the next generation of Mercedes-Benz luxury. A three-part global rollout for the launch of the new CLA culminated with the debut of Ice’s custom version, inspired by her Princess chain. Diamond infinity wheels frame the melted chrome body encrusted with real jewelry.
An exclusive merch collection from Ice x Mercedes-Benz followed.
Design in Motion
The custom CLA’s silhouette served as a canvas for maximalist embellishments—pink crystalized calligraphy, infinity-spun rims, and melted chrome textures that blurred the line between automotive and fashion sculpture.
bottom of page