The Weeknd collaborated with Universal Studios Hollywood, Orlando and Singapore for Halloween Horror Nights for a bespoke haunted house experience called "The Weeknd: Nightmare Trilogy.” The Nightmare Trilogy house draws inspiration from his "After Hours" and "Dawn FM" albums, and  "Hurry Up Tomorrow" film.

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The Weeknd’s Nightmare Trilogy house was a multi-sensory experience, taking guests through different stages of The Weeknd's artistic journey featuring immersive music, visuals and horror themes.