DOJA CAT x BMW

As a Coachella performer, Doja Cat linked with BMW to star in their “Road to Coachella” campaign featuring a bespoke XM vehicle in Doja Cat-coded visuals.

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The all-electric BMW XM was transformed into a rolling expression of Doja’s Coachella era—iridescent wraps, desert visuals

and high-glam, low-effort fits.