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DOJA CAT x META HORIZON WORLDS

To help Meta kick-start demand for their virtual reality headsets during the holiday season, Doja Cat was the first artist to livestream her live concert in VR. Later as part of the strategic roll out, Doja immortalized her unforgettable Paris Fashion Week red-diamond look as Meta’s first-ever Fantastical Avatar skin available exclusively in Meta Horizon Worlds. 

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Concert Access, Reimagined
Fans didn’t just watch, they entered the Scarlet Tour. Through Meta headsets, viewers stepped into an immersive world of stylized visuals, layered sound, and virtual presence unlike any artist activation before it.

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