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ICE SPICE Introduces Her Own Roblox Game
She Does It First. Ice Spice redefines how artists have global impact and presence in modern day gaming with her own branded entertainment and topselling emote in the gaming space. Almost 1.5 million Munchkins have played + streamed new music from Ice’s new album, Y2K.
Y2K Energy. Next-Gen Platform.
The campaign redefined how artists activate inside games. Ice wasn’t just featured, she developed her own game, dropped viral emotes and avatars, all while driving streams of her new album.
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