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DOJA CAT x TACO BELL
SUPER BOWL 2022
Cemented as one of the most iconic and awarded partnerships in marketing history, this partnership rewrote the rules. From crashing Coachella to the Super Bowl, this rollout and partner storytelling remains undefeated.
As a result, Doja Cat increased Mexican Pizza sales by 1,220%, Taco Bell was named the #5 Most Innovative Brand of 2023, and the global campaign was recognized at Cannes Lions and awarded the prestigious Grand Clio Award for Marketing Efficacy.
Fast Company called the partnership, "the making of a marketing unicorn."
Mexican Pizza. Marketing Legend.
With a campaign that hijacked pop culture from Coachella to Cannes, Kindly helped turn a discontinued menu item into a global phenomenon and cemented Doja Cat as a global persona who truly moves the needle.
